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Here at HBA, everything we teach is rooted in one core truth:

Jodee Gibson, MA, PCC

Human Behavior Expert | Master Coach

98.7% of our clients report transformative change 
- and would hire us again!
We don’t just create insight.
We create sustainable change.

Performance (behavior) is not random. It's patterned.

📍 Mental Health 📍 Anxiety 📍 Depression 📍 ADD/ADHD 📍Addictions 📍 Burnout & Fatigue 📍 Dysregulated Nervous System📍Self-Sabotage📍 Emotional Overwhelm

The Solution Is Here

Every behavior tells a story. The gift is learning how it's crafted.

We Help With Parents | Teachers | Coaches | Leaders | Mental Health & Healthcare Professionals learn

A. How to communicate effectively → How Words Work™
B. How to repattern old stories, emotions & beliefs → NeuroEnlighten™ method

Change Starts Here

What Our Clients Are Saying

Brian Weiss , MD • Psychiatrist | Best Selling Author
 
Your approach was the best I've ever experienced on this topic...I found your content focused, on target and without any fluff...you presented thoughtful actionable tools.

Dr. Joseph Rios • Educational Consultant | Google

Jodee is a professional that is committed to helping you understand human behavior. Her instructional style combined with her practical approach deepens your ability to understand. Jodee is a master at conveying the essence of human behavior.
Eric Stark • Head Volleyball Coach | University of Michigan Dearborn
 
I continue to hear student athletes as well as coaches using Jodee's approach and referencing her materials. And not to sound like a Billy Joel song yet it's interesting to see how life events leave a permanent imprint on someone's map...very interesting.
Jenna B. • Athletic Coach | Former Athlete
 
This really spoke to me as an athlete turned coach! A big part of my journey was not having a lot of confidence or mental toughness, and nobody around me had the tools to help me through that. As a coach I’ve made it my priority to build my athletes up in any way I can! Jodee's work has the power to completely shape the thought, which cycles into our emotions and actions...her work helped me understand how to fine tune my words to better talk to my athletes!
Jessica Atkins • Head VB Coach | Fort Hays State University
 
Great and super simple ideas to better engage your athletes and invite them into the process of learning and growth.
 
Carlos Flores • Vice Principal | Escuela Internacional Sampedrana
 
Very interesting approach on how to be better as a leader when expressing myself.

Dr. Richard Bandler • Co-Creator of NLP

Jodee Gibson has pragmatically taken the NLP theory to the person and pragmatic. I have, for fifty years, dealt with and developed technologies to get people past trauma of every description. I find her work proudly useful...heal yourself to life free and happy.
Kelli Meeks • How Words Work™ | Presented for WXW
 
Brilliant insights and actionable takeaways on why words, what we say and how we say it matters. “Spilling T.E.A. “ = gold . . . profoundly enhance your relationships, influence and impact.
Sam Skinner • How Words Work™ | Presented for WXW
 
Jodee gives you insight on how you react/respond/see the world around and shift your perspective to healthier choices. Her teaching is very impactful and I will be thinking of what she taught me on the daily.
Anonymous Attendee • How Words Work™ | Presented for Athletics
 
This was amazingly positive and motivating as a coach. I think the way Jodee is explaining and understand mental health and language is innovative and extremely important in this day and age.
We Have Your Solution

trusted by

Healing Your Map

Jodee's first book, Healing Your Map - released in November, 2022 earned a 
2023 IPPY Silver Medal for psychology/mental health.
Available at Amazon and Barnes & Noble.

Purchase Now

We can only change the things we're aware of.
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Our Mission

Human Behavior Architects™ (HBA) is an educational company dedicated to transforming professionals' understanding of human behavior, trauma, and emotional development. Our mission is to bridge the critical gaps that leave leaders, mental health professionals, educators, and coaches operating in a blindspot. HBA provides cutting-edge, research-backed education that challenges outdated models, equipping leaders and organizations with the tools to recognize and address the hidden drivers of emotional dysregulation. Our goal is to simplify, educate, and empower our audience - creating a space where everyone can thrive.

See How It Works

Leading from a healed space is how legends are born.

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